A competition run on​ social media

I just wanted to make a quick post.

Yesterday I saw an interesting use of Social media I had not witnessed before.  Paul McCartney who star4ts his Australian tour this week is holding a competition. It is to have a meet and greet as well as attend his sound check. Ordinarily, this wouldn’t be such a big deal, but what caught my eye was how they are conducting the competition.

Firstly to enter you have to post on any social platform why you are his biggest fan. On top of this, you then have to include a series of Hashtags as well and embed a supplied picture from the promoter. The competition is then drawn and you are contacted via your social account.  The tides are sure turning back in the day you would have to call a 1900 number where the organization would collect monies from the calls or physically send in an entry.  I find this to be a really creative use of it as a communication tool. It allows those who are engaged with him and the brand to feel more that bit more engaged. It builds awareness and excitement for the tour.

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This kind of engagement is the way of the future. By limiting the entry to 25 words one has to be creative and engadged. For those who are interested here is my entry.

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